What is the right balance? These days, everyone is living a busy life. You may have responsibilities to your family, your work, your children’s activities, or your community. All these are competing for your valuable attention. Sometimes we let our schedule run our lives and railroad our priorities, as opposed to us taking charge of our time and priorities. With this creative approach, we wanted to remind our audience at Zalando of the importance of pursuing the right balance in life. Because only when you have all cards in place, you can really start living.

Agency: Zalando
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Creative Direction: Gregorio Marangon
Photography: Alex Kilian
Videography: Rosalisa Di Natale
Production: Freda+Woolf