One of the main topics of 2016 was the refugee crisis. Berlin showed its support to the cause in a lot of different ways. However, a lack of integration in social activities within the refugees and fellow Europeans was still absent. The idea was pretty simple, using sport as a medium to deliver a clear message: We are all the same. Therefore, we wanted to bring sports activities to the refugees and connect with them; when we do sport there are no differences, no political sides, no races, no languages.

Agency: VCCP Berlin
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Creatives: Gregorio Marangon, Sebastian Oehme, Marian Paul