Which one is your next? The answer to this question, which is still the claim for Germany’s biggest online automotive marketplace, is now even more simple. With mobile.de it’s as easy as never before to find the car that perfectly fits your life.

The campaign establishes a new positioning and look & feel in films, print ads, as well as online. Our protagonist in the desert uses the car door queue as a portal when looking for new cars. Behind every door is a different experience, where you can easily discover the diversity and simplicity of mobile.de.

Agency: VCCP Berlin

Creatives: Gregorio Marangon, Sebastian Oehme, Jan Roters





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