Comfort is only the absence of discomfort. To find true comfort outdoors, we have to find true discomfort in our labs. A story no other brand can tell about a bold, disruptive testing process, launched across 5 markets. Over 60 films were produced, probing at the most uncomfortable tests in the entire outdoor market. Test subjects are pushed to breaking in the lab, so new limits can be broken out of it.

Agency: AKQA Berlin

Creatives: Gregorio Marangon, Alex Rose, Gabriel Padilha