Only by being tested to breaking point, can we truly learn to overcome. These moments truly define us and prove what we are really made of. Through a series of never-told-before stories, GORE-TEX followed a selection of influential athletes and ambassadors, being pushed to their absolute limits. These stories were matched with the relentless lab tests GORE-TEX products face to create an ode to those who won’t give up and the technologies they rely on.

Agency: AKQA Berlin

Creatives: Gregorio Marangon,Alex Rose, Gabriel Padilha