Pure creation comes from a place of inner peace. Sometimes, it is necessary to break life down to the essentials to find that spark of inspiration again. The IUW Essential Induction has been distilled and reduced to only what is absolutely essential - a simple dot, a high-precision knob and a surface to give our users unlimited freedom to create. We celebrate reduction as an art and philosophy, showcasing how essentialism enables users and their living spaces to thrive.

Agency: Anomaly Berlin

ECD: Azsa West
Creatives: Gregorio Marangon, Fabiot Von Falkenhayn, Justin Fly, Theresa Kaußner