Nobody really understood the power of a simple embrace until it was taken from us. Following Zalando’s holiday campaign “We will hug again”, we wanted to recreate visuals that convey a message of intimacy, of closeness, but with a small twist, using just Zalando’s products and accessories to visualize the story. We bring the world closer together by celebrating human connection. In this evocative campaign, we embrace the past and look to the future, celebrating the hug as a universal symbol of human connection and celebrate it as a symbol of hope, optimism, and solidarity.
EOSS Campaign – 2020
Creative Direction: Gregorio Marangon
Photography: Volker Conradus
Production: Hatje Services