Gregorio Marangon - Zalando
Black Friday & Cyber Week - 2018

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Black Friday and Cyber Monday are the year’s two best and biggest days for retail shopping. With that in mind, we wanted to leverage on the popularity and profitability of these two popular shopping days, as well as the days before and after, with a clear visual story that carries through the whole nine-days period.

The idea was to create a world that provides an eye-catching visual experience through an artistic approach. This world brings together an environment cultivated by scenes depicting the overall excitement and experience of online shopping, highlighted with specific visual motifs for each of the topics/categories on their specific days. Illustrations by Eiko Ojala.


Campaign Results

Agency: Zalando SE

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