Changing the brand’s iconic claim from “Glasses: Fielmann” into “Your Glasses: Fielmann” marks the opening of a new chapter for the brand. It heralds a brand that focuses on the people behind the glasses as much as the product they create, combining Fielmann’s expertise and service as both an optician and eyewear retailer.

Agency: Mother Berlin

ECD: Alexander Nowak
‍Creatives: Stefan Wittemann, Gregorio Marangon, , Raffael Kormann, Maria Rojo, Julia Sumpf
Director: Joanna Nordahl
Production: ANORAK Film