Work
Gregorio Marangon - Gore-Tex
Gore-Tex
Masters of Discomfort

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Comfort is only the absence of discomfort. To find true comfort outdoors, we have to find true discomfort in the lab. Test subjects are pushed to breaking in the lab, so new limits can be broken out of it.

When we feel comfortable we feel more confident, without limits, to push ourselves further.

A story no other brand can tell about a bold, disruptive testing process, launched across 5 markets. Over 60 films were produced, probing at the most uncomfortable tests in the entire outdoor market.

Agency:
AKQA Berlin

Creative Team:
Alex Rose
Gregorio Marangon
Gabriel Padilha

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