In 2015 Converse wanted to focus on its core product, the iconic Chuck Taylor, with the “Chuck Taylor Made By You” campaign. The All Star is more than a sneaker, it’s an idea. Every new pair carries a powerful message: this is your blank canvas waiting to be filled. It’s the only sneaker defined by the creative self-expression of the people who wear them. Your Chucks are your work of art. We use local creative talent to inspire and enable each of our consumers to be his or her true, authentic self and express themselves through their Chucks.